Sunday, 9 April 2017

How Does Fast Fashion Stack Up?

By Katie Onson


When a piece of clothing or a sense of style quickly comes from the catwalk to store shelves, it's described as fast fashion. This is one of the most common trends in the fashion world today and it's easy to see why. We, as a society, crave a constant output of content and we always want to stay up-to-date on what's popular. Of course, this is just a general definition of fast fashion. Hopefully the following details will expand your understanding on the matter.

For the sake of argument, if you see someone show off a certain dress on the catwalk, you'll probably want to bring it into your wardrobe. The dress itself might not be terribly elegant, but it catches your eye in other ways. In most cases, you'd have to wait a couple of weeks until stores could sell it. Fortunately, fast fashion expedites the process, more or less, so that customers like you can get their hands on the hottest products.

How did fast fashion become the trend that it's known to be today? One can make the argument that this is largely due to the fact that we, as a society, constantly want more. In addition, we want it as soon as possible, which can be applied to the clothes that exist in our individual wardrobes. If young women are clamoring for the latest sweet 16 dresses, they won't have to wait weeks down the line to get their hands on them.

For fast fashion to work, though, it has to follow a set of rules that companies like Estelle's Dressy Dresses recognizes. With fast fashion, clothing has to be made with care, not simply to fill store shelves within a certain time frame. What this means is that materials, craftsmanship, and the like must be at high levels all the time. Otherwise, potential buyers will be turned away. Selling clothes is the goal, but quality is still the name of the game.

Hopefully this has given you a better understanding of what fast fashion is all about. There are a number of rules to follow, without question, but it's important to note how worthwhile this can be. Fast fashion is great for various purposes, whether it's a matter of adding new pieces to one's ensemble or completely overhauling their wardrobe. Fast fashion couldn't make things easier, which is why it's unlikely to fade away anytime soon.




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