Fashion merchandising is unique in the sense that it covers two different industries. While it's important for those majoring in this topic to be aware of fashion trends, both old and new, it's just as vital that they know the business side of things as well. If they're able to cover these areas, success won't be far behind. However, if you'd like to ensure the success in question, here are some of the do's & don'ts of fashion merchandising to be aware of.
DO seek the best education possible. Fashion merchandising is a great field to become involved in, but you must know that school is required to get the most out of it. Fortunately, depending on where you live, you might be close to various institutions that either have fashion majors or are entirely focused on said major. The Fashion Institute of Technology is a great example. Before anything else, the right education must be obtained.
DON'T overlook the ongoing nature of the fashion industry. Among the many duties of a fashion merchandiser is the ability to stay up-to-date with trends. Like most industries, fashion changes on a regular basis, even down to the simplest details. What this means is that you cannot simply overlook the industry in question. As a matter of fact, staying on top of things will ensure that you have work, whether you specialize in men's suits, sweet 16 dresses, or something else entirely.
DO present yourself in the right way. Sometimes, all it takes to sell a product is for the salesperson to look the part. The same logic applies to fashion merchandising, which means that you should always dress to impress. Of course, the right attire is largely dependent on what you'd like to sell. For example, if the goal is to sell wedding dresses, a more elegant yet professional attire goes a long way. Presentation can help anyone make waves in the fashion merchandising industry.
DON'T let your competition go unnoticed. As a matter of fact, making note of said competition can be the difference maker in the fashion merchandising world. Look at what other stores are doing differently than you. How are they selling their goods and services? Can you make your items more affordable by comparison so that people will be more likely to shop with you in the future? Questions like these are worth keeping in mind for the future.
DO seek the best education possible. Fashion merchandising is a great field to become involved in, but you must know that school is required to get the most out of it. Fortunately, depending on where you live, you might be close to various institutions that either have fashion majors or are entirely focused on said major. The Fashion Institute of Technology is a great example. Before anything else, the right education must be obtained.
DON'T overlook the ongoing nature of the fashion industry. Among the many duties of a fashion merchandiser is the ability to stay up-to-date with trends. Like most industries, fashion changes on a regular basis, even down to the simplest details. What this means is that you cannot simply overlook the industry in question. As a matter of fact, staying on top of things will ensure that you have work, whether you specialize in men's suits, sweet 16 dresses, or something else entirely.
DO present yourself in the right way. Sometimes, all it takes to sell a product is for the salesperson to look the part. The same logic applies to fashion merchandising, which means that you should always dress to impress. Of course, the right attire is largely dependent on what you'd like to sell. For example, if the goal is to sell wedding dresses, a more elegant yet professional attire goes a long way. Presentation can help anyone make waves in the fashion merchandising industry.
DON'T let your competition go unnoticed. As a matter of fact, making note of said competition can be the difference maker in the fashion merchandising world. Look at what other stores are doing differently than you. How are they selling their goods and services? Can you make your items more affordable by comparison so that people will be more likely to shop with you in the future? Questions like these are worth keeping in mind for the future.
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